Right from the start, Police has stood for defining your own style one that lives and thrives away from the catwalks and transient trends. The brand has always spoken the language of freedom and rebellion. Police were, and is, daring. Both in its style and in the quality, the innovation, the pioneering design of its glasses. Wearing Police is asserting your own personality. Audacity and determination are very much part of the Police DNA. That same DNA thrives in Police watches, fragrances, jewels, and leather goods. We believe that only through serious efforts we can reach our objectives, change what we don’t like, push past our limits. We are curious about the future. We explore it fearlessly because we know any obstacle on our path can be overcome with research and determination. We are given choices. Every one we make takes us a step closer to our true selves. We are bold, optimistic, independent, determined, and curious.